Media in a Democratic Society Essay Example | Topics and Well Written Essays - 1250 words

Media in a Democratic Society - Essay Example For the people of a particular state, to participate in a democratic society, they need exchange of ideas and a better communication system. This system is known as "media". Media is tool of communication which includes people in an organization that sustain the distribution and production of messages to the public. Media falls into categories such as TV, movie, internet, books and newspapers. Freedom of speech is the main part of a democratic society. With a past shortage of media space and a huge amount of voices in our society directed to a lack of opportunity given to people who become a part of the media. People involved in media are believed to represent the society such as telling the public about the elected officials that will represent their roles. Though, it is more useful to represent organizations and communities rather than representing individuals. People involved in media are responsible to protect the public it represents. Continuous support of public and look to the media as an organization, the media should represent individual's welfare and inform them of issues regarding to the public itself. The knowledge, shared in our society is about both education and media. The role of media is to inform people about current issues same as like school's that are responsible to teach skills and long lasting knowledge. 3) Facilitating the Social UnityIn a large and complex society, media assist to distribute the culture by giving an experience of mass population. If a society wants to stay unified than the people init should have a familiar culture. The more people will feel anything alike in them, the greater the bond of the individuals will have to one another. Like this, however, there is a greater opportunity to make decisions for the similar purpose.The question arises that how media can perform such roles To perform the roles mentioned above, media should maintain particular standards. There are a lot of ways to sustain such standards. For example, according to the theory by a German scholar namely Jurgen Habermas, our society is divided into different cultures, aims and backgrounds. To represent these groups, media requires to present dissimilar perceptions. The best way to achieve such a perception is that the members from all backgrounds or groups should have an entry to contribute in medi a. The media is only valuable when it communicates to the public. There must be a universal access to media response. Financial, personal, social or any other factor should not present obstacles to media response. (1) However, independent media are fundamental components of a large and complex democratic society. It helps to check the balance that differentiates in such societies. If we look at corruption, it weakens a strong government. A lot of politicians are forced to resign due to corruption but at the same moment, media publishes the information that reaches to the ordinary public. For example, in 1974, President Richard Nixon was forced to resign due to the Watergate scandal. He was caught up by two journalists at Washington Post. Journalists can also

The Issue of Junk Food Essay Example for Free

The Issue of Junk Food Essay To a great degree, the over consumption of junk food has become the root cause of an untold number of problems that have manifested in the public. In a way, it is because of the public’s seeming addiction to junk food that aid weight and health related problems that these problems are as common as they are today. In order to understand when junk food becomes dangerous, one needs to look at what exactly junk food is and how to eliminate it from a person’s diet. see more:short speech on junk food   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Junk is essentially food that is processed and loaded with fat and sugar. An example of processing includes the bleaching of brown flower to white flour and, accordingly, the replacement of natural sugars with refined white sugar. The main purpose for this process is not to better the food, but to keep the food on the shelf longer without the food spoiling. In other words, the profit motive is what directs companies to release such manufactured food to the public.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When food is removed from its natural state and processed for a longer shelf life, many of the nutrients that such food is intended to deliver is eliminated. Furthermore, the food’s additives drive the calorie count of the food way up. So, before eating a steady diet of junk food that is high in sugar and fats, one needs to realize that it will surely lead to obesity.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   So, it is best for the public to avoid these types of food for the betterment of the public’s health. The public, however, is usually attracted to the refined taste (and excessive marketing campaigns) of junk food so they react accordingly and purchase junk food products. It also helps the junk food industry that natural products are usually much higher in price and harder to find at convenience stores. While no one wants to play follow the obese leader, most people are unfamiliar with healthy habits because they have never been exposed to such habits before. So what should people do to avoid the problem of junk food addiction? First, the public must recognize the fact that junk food is real bad for diet and health and to adopt a zero tolerance policy towards junk food. If purchasing higher quality food is what is required, then the person make special preparations in order â€Å"stockpile† quality food in the ‘fridge after a shopping trip rather than purchase from low grade fast food shops while on the run.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In order for junk food to lose its hold on the United States’ public, the public must reject eating junk food as a regular staple of diet. This would require a great change on the part of the public’s perception of junk food and that is a daunting task.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To a great degree, it would be helpful if the government cracked down on the very irresponsible behavior that large food companies have been responsible for. However, our society is one that seems to be very adverse to regulation and this is why there has been little leeway in making large food corporations pay for the damage they have inflicted. Of course, there have been court challenges that were lost because the existed the belief that people had developed obesity and health problems because they lacked a certain level of personal responsibility.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Regardless of where one sits on the issue of junk food diets, virtually no one can deny that it is a person’s individual responsibility to eat properly and avoid food that is terrible for the body. Yes, there are huge advertising campaigns designed to present people with all the benefits of junk food. However, it is unfair to say that such media campaigns are pure brainwashing. In order to do that, one would have to assume that the public is fairly unintelligent to fall for it. Unintelligent? No. Undisciplined? Yes.

Growing demand for corporate governance reform

Growing demand for corporate governance reform 1. Introduction: In recent years, various researchers and scholars have argued that globalisation is leading to escalating convergence in the nature of corporate governance systems, across the corporate world. Hansmann and Kraakman (2000) states; a global compromise has now emerged that corporate managers and authorities must operate exclusively in the economic interests of shareholders, and as a result, all jurisdictions will inevitably move towards a newer model of corporate governance. However, before analyzing in-depth nuances of this concept, we should first try and understand this terminology. The definition of corporate governance can be traced back to the time of the formation of Cadbury Committee (C.C.) in the year 1992. This committee was appointed by the conservative government of the United Kingdom in this year, with obligations of addressing the financial aspects of corporate governance. The C.C. came into existence in response to a number of corporate scandals that radiate uncertainty o n the systems for controlling the ways corporations are run. This committee described Corporate Governance as the system by which companies are directed and controlled. Firstly, it is imperative to understand the significance that corporate governance as a concept holds to its beneficiaries. The importance of corporate governance lies in its contribution both to the concepts of business prosperity and to accountability. Its a strategic sword which has both its sides sharp enough, either to enhance the business efficiency or prove detrimental in the longer run. However, off-late the unprecedented inclination in the corporate scandals and failures around the world rather depicts a gloomy picture. Whilst progressing in this article I will illustrate various such corporate and financial fiascos and the reforms that have been put in place to avoid such massive failures around the corporate world. Besides, an in-depth analysis of the objectives and obstacles associated with corporate global reform measures would also be put forth. 2. Discussion: 2.1 Understanding Corporate Governance Reforms and its Implications. A corporate governance dilemma occurs, at the most basic level, whenever an outside investor desires to implement control differently from the manager in charge of the organization. Disseminated ownership amplifies the problem by giving rise to differences of interest between the various corporate stakeholders and by producing a collective action problem among shareholders  [1]  . More often, an elementary predicament of corporate governance surfaces from an overview that: regulation of large shareholder involvement may provide better security to small shareholders, but such policies may escalate managerial discretion and scope for abuse, (Becht, Bolton and Roell, 2003; Weiss, 1990). Since the year 2001, there has been renewed curiosity in the corporate governance practices of modern organizations, predominantly due to the high-profile disintegrations of a number of large corporations in the United States, such as  Enron Corporation  and  WorldCom. Such collapses have further led authorities to examine the necessity of improved and stronger corporate governance reform measures. Convergence among stakeholders is an essential part of the organization and economic stability, adhering to the corporate reform measures. According to OSullivan (1999: p.4), convergence arguments are emphasized by the neoclassical idea that the formation of liberal markets, which corporate governance reform is seen as facilitating, leads to finest economic outcomes and, in particular, greatest efficiency in terms of the distribution of scarce economic resources. Opinions such as these stiffen our beliefs of corporate governance measures being implemented. Besides, according to Rosse r (2003), corporate governance reform needs to be understood, not in terms of the extent to which it endorses development and effectiveness, but in terms of the extent to which it serves or harms particular political and social interests. It has become extremely essential for all the stakeholders to take into consideration various necessities of a deftly crafted governance reform. Efficient governance ensures that constituencies with a relevant interest in the companys business are completely taken into consideration. 2.2 Why Corporate Governance is an important issue? Claims that corporate governance systems are undergoing scrutiny have intensified in the wake of the Asian crisis and its aftermaths. Limitations in Asian corporate governance systems were widely seen as a primary cause of the Asian crisis and its consequences (Johnson et al, 2000; Dickinson Mullineux, 2001). With the advent of various colossal corporate crises all over the world, institutions such as The World Bank  [2]  have launched a range of schemes to promote corporate governance reform in developing and transition economies. Especially after what happened to corporations such as Lehman Brothers and Merrill Lynch, it has become all the more essential to adopt measure to streamline and conserve corporate governance policies. Corporate structures and governance agreements diverge widely from country to country. They are a product of the local economic and social environment. However, the fundamental issues of management accountability are more or less similar everywhere. The Cadbury Committee was a landmark in thinking on corporate governance. Cadburys suggestion were publicly endorsed in the United Kingdom and included in the listing regulations. The report also proved to be influential in many abroad countries and it has presented a benchmark against which standards of corporate governance in other markets are being measured. Traditionally, the corporate governance models have long been adopted from countries such as the US and the UK. With globalization, increasingly more corporations and governments have been driven towards the more efficient mode of conducting economic activities modelled after the Anglo-American system (Gourevitch, 2003; Jomo, 2004). According to Deakin et al (2005: p.1), The corpor ate governance atmosphere in the UK and the US is generally thought to be aggressive to the emergence of cooperative employment relations of the kind exemplified by labour-management partnerships. Becht, Bolton and Roell, (2003) have identified some factors which can be attributed to the prominence of corporate governance as a crucial issue. They state events such as, world-wide wave of privatization, growth of private savings and the takeover wave of the 1980s, which have put the limelight on corporate governance in developing markets. Besides, the colossal takeover wave in the US during the year 1980s and in Europe in the 1990s has further fuelled the public debate on corporate governance. 2.3 Understanding Corporate Governance Reform Policies and debates. Governance reform measure in the emerging and ripe markets has not progressed despite the willingness shown by the policymakers. According to a report developed by McKinsey Company, there are various ways in which a new life to a reform agenda can be given. Firstly they propose that governance reforms measures need to allocate more emphasis to driving transformation through institutional reforms of capital markets. Secondly, they stress upon the fact that family run business should have separate rights and must be recognized separately. Corporate governance reform continues to be a major concern for most of the emerging economies, throughout the world. International organizations have played a very active and determining role regarding this issue. The International Monetary Fund, The World Bank and The Organizations for Economic Cooperation have all been raising the profile of the corporate governance reforms across the corporate and financial sector. Despite their persistent effort s, corporate market standards in emerging markets are still far behind as compared to those of the US, UK and Europe, as stated by the McKinsey Report. It has been identified that there is a lack of progress and this topic or issue needs much more to be addressed towards itself. Typically, corporate governance practices are crafted to suit the needs of core shareholders of the organization. However, due to this very reason, there has been an increase in the amount and intensity of conflicts between all the stakeholders of the organizations. Problems: The state of Equity holders of corporations worldwide is gloomy, to say the least. According to a recent finding by a financial institution, stock markets are off 50% almost everywhere, banks and similar financial institutions are constantly under the threat of nationalization, dividends are being cut constantly, and to top it all there has been a constant upsurge in the number of frauds happening. According to Hadiz (1997), company employees have not been a key factor in corporate governance policy making, which in turn has given rise to the ever inclining ramshackle corporate governance. Other factors which contributed to this problem have been excessive risk taking by managers, failure on the part of the board and lack of knowledge of financial products. Besides, differences in ownership structure have two palpable consequences for corporate governance, as stated by Morck, Wolfenzon, and Yeung (2005). Apart from this, governing shareholders have both the enticement and the power to discipline management authority. On the other hand, concentrated ownership can create conditions for a new agency problem, because the interests of controlling and minority shareholders are not aligned. There have been a lot of failures in the corporate circuit, which have in a way fuelled the ongoing debate about the corporate governance reform measures. Some of these failures include undetected off-balance sheet loans to a controlling family, deliberate misleading of investors, insider trading and other such infamous events (Becht, Bolton and Roell, 2003). 2.4 Scandals in the corporate domain 2.4.1 Enron: This is the most popular of all the scams and is still being referred to after so many years. This scandal involved unrevealing of debts, increasing revenues and dishonesty. It resulted to the dislodgment of more than twenty thousand people, the death of Americas Most Innovative Company for many years in a row and the termination of one of the Big 5 global accounting firms (Andersen). 2.4.2 WorldCom: WorldCom is now known as MCI, Inc. is part of the Verizon Communications group, today. The company emerged from bankruptcy in the year 2003. The allegations included, inflating overall assets through capitalization of operating costs. The scam amount was estimated to be around, a whooping $11 billion. WorldComs intense bankruptcy filing comes second only to the Lehman Brothers which happened in the year 2008, in the history of such filings in the United States. 2.4.3 Qwest Communications: Its a telecommunications company offering services to 14 states in the in the economy of the US. In the year 2002, it was understood that the company engaged in counterfeit accounting practices which resulted in the inflation of its revenues generated from its deals with Enron Corporation. 2.4.4 Satyam Computer Services: This is a company based in India (now taken over by Mahindra Group). This is the most recent scandal in the financial domain, where the chairman overstated the cash and receivables by a total of over $100 million. Overall Satyams assets were inflated by about $1.85 billion. 2.5 Progress of efforts towards corporate governance reforms In spite of all that has been happening all over the world, pertaining to the fiascos of the financial infrastructures of corporations, there has been a lot of effort taken towards developing measures to curb such events. In the last couple of decades, three largest continental European countries (i.e. Germany, Italy and France) have enacted noteworthy corporate law reforms to strengthen the system of internal governance, empower shareholders better, improve revelation requirements and toughen public enforcement regulations (Enriques and Volpin, 2007). Special prominence is being placed on empowering minority shareholders of the organization, which can hugely contribute towards streamlining the way corporate governance functions. Apart from this, Ziegler (2000) points out that, a long era of political fight between workers and employers in places such as Germany has produced a corporate governance system in which employees in many companies are represented on supervisory boards and a re consequently able to play a role in company management. Also, economies across the world have now started to try and implement US corporate and securities and laws, pertaining to Americas well-developed legal framework. Besides researchers also suggest that, corporate governance framework should also ensure equitable treatment of all the shareholders, which also includes minority and foreign origin equity holders. As Nestor (2000) states, the board should be the main means for effective monitoring of the administration and for providing strategic supervision to the organization. There are many economies still, which are on the verge of falling down, due to the lack of corporate governance mechanisms. However, a proactive nature will have to be adopted by economies and its organizations to understand the nuances of corporate governance, so that they dont go bust all of a sudden. Some other measures include complementary legislations such as accounting law, commercial law, contract law, banking and dispute resolutions, and other such factors. Leuz and Verrecchia (2000) find evidence suggesting that firms cost of capital does decrease when they voluntarily switch to a reporting regime that requires gre ater disclosure. So there has been such a brawl adhering to the importance and significance of disclosure settings. Some of the key objectives of corporate governance reforms include maximizing economic value of the institutions, maximizing market value portfolios, furthering interests of other stakeholders of the organization, and alike. In a much talked about recent book, Roe (1994) Stiglitz (1975) disputes that politics rather than economic competency shaped American corporate law framework, at least at the Federal level. However, the reason why governance reforms come into existence is not the issue, the problem is whether they come forth or no. All the economies in the world must try and act towards the single most goal of increased efficiency in corporate governance. 2.5 Obstacles associated with global reform Although it is often stated that good corporate governance is mandatory, it is also a fact that one size does not fit all. So it becomes futile for economies where they try and imbibe governance measures based on other economies. There is a particular problem as noted by an author. The essence of Agency Problem (Shleifer and Vishny, 1997) is the separation of management and finance, or in simpler words ownership and control. This problem states that there is ideally a contract that financiers and managers sign, however they state trouble that most future contingencies are hard to describe and foresee which leads to mismatch in contract fulfilment. Apart from this, enforcement problems are a commonality. Most of the objectives and plans are not very simple to implement in a corporate structure. If one constituent stands out among the economies, it is that enforcement is an overruling concern. Most countries have significant substantive rules and regulation and disclosure requirements that cover most basic authority disclosures. However, without a market supervisor that can efficiently monitor for violations of law, the disclosure regime will not function One of the other major problems with the implementation of global reforms is the coordination of the parties involved in type of setting. More often than not, synchronization among the stakeholders becomes extremely complex, resulting in inefficient governance measures. Besides, a common global reform measure will not suffice the subjective needs of individual economies, as has already been explained above. 3. Conclusion: In summation, obligatory governance rules are necessary for two apex reasons; firstly, to conquer the collective action difficulty resulting from the dispersion among shareholders and secondly, to make certain that the interests of all applicable constituencies are put forth. Apart from this, it is essential on the part of the management to ensure that they cater to all the stakeholders of the organization. Not only will the management of various corporations, but also the government of the economies will have to stand in together to frame impeccable measure of corporate governance. All over the world, the regulatory framework for corporate governance reform measure has been substantially revised and strengthened, especially in the domains of financial reporting, minority shareholder rights and merger acquisitions (Rosser, 2003). Hermalin and Weisbach (2006) state that, economies across the world, in spite of a long era of studying regulation, has been slow, to provide a conceptual framework for their evaluation. They also mention that such framework requires treating governance organizations as endogenous, so it is easy to evaluate behavioural changes in reply to a new governance restraint. In the end a synchronized effort is required by the economies (on a macro scale) and by the organizations (on a micro scale), to sustain the measures of corporate governance for the longer run. Otherwise, the ongoing debate over the corporate governance reforms seems endless to me. Word Count 2,722

Down To Who? :: essays research papers

Down To Who?   Ã‚  Ã‚  Ã‚  Ã‚  Does the magic of young love ever stand a chance? Down to You tells the story of two college students who fall madly in love with one another after meeting in a crowded, college bar. Throughout their relationship, there are the usual ups and downs of first love. Trust, loyalty, and friendship are all big factors between Al (Freddie Prinze, Jr.) and Imogen (Julia Stiles). Their relationship matures over the years and their love is tested by time and temptation.   Ã‚  Ã‚  Ã‚  Ã‚  Al plays an unbelievably sympathetic role. He’s portrays the â€Å"perfect† boyfriend. He’s very cute, sensitive, caring and he’ll do just about anything for Imogen. Al is an aspiring chef. He has a good family background. Both of his parents are very loving and extremely supportive of his goal for being a chef. They also love Imogen. Imogen is very sympathetic in the beginning of the movie. She and Al hit it off from the moment they laid eyes on each other in that bar. She is a cheery, enthusiastic freshman that is out to have a good time. She is very into art and painting. Al is particularly impressed with Imogen’s artistic talent. She gets scared of their commitment after a summer vacation in France and their relationship gets a little rocky after that. The two have quite an array of interesting friends that give the plot more depth. Monk (Zak Orth) is a good friend of Al’s. He is a porn star that has lost all faith in love. He gives the movie somewhat of a comical twist. After he becomes famous with his adult entertainment career, he develops a Shakespearian way of talking. It sounds very archaic and much more educated. Since he doesn’t really believe in love, he tries to convince Al that love is simply illusion. Al’s other friend Hicks (Shawn Hatosy) is much less complex. He is an average college guy that is pretty much out to get girls. He says and does a lot of comical things throughout the movie. One of my favorite parts is when he is working out, and he has a new hairstyle called a â€Å"mullet†. That’s when hair is short on the top and sides, but long in the back. Al and Imogen’s love is constantly tested in the movie. Cyrus (Selma Blair) is one of Monk’s co-stars in his adult movies. She tried to seduce Al numerous times throughout the movie, but he was strong and persistent about telling Cyrus that he was in love with Imogen.

Macbeth Explication: “If it were done when ’tis done” Essay

The final scene of the first act opens up with a powerful soliloquy presented by Macbeth, If it were done when tis done (I.7.1-28). Shakespeare uses various literary techniques to express the ideas rushing through Macbeths mind prior to the murder of Duncan in his home. In previous scenes, Macbeth has been told prophecies of his future predicting him as king of Scotland, Duncans current position. Macbeth, with the aid of his wife, sees this task accomplishable only by the murder of the current king. This soliloquy presents itself at a crucial point of decision, only hours before the opportune minute of attack The soliloquy opens with Macbeths ideas on how he would hope the murder to be. If it were done when ’tis done, then ’twere well / It were done quickly (I.7.1-2). These two lines show how indecisive Macbeth is about committing the crime. He is saying that if the murder be done, it should be done fast. The if shows that Macbeth is unsure that he wants to follow through with the initial plan. Shakespeare also shows that Macbeth wishes to get it over and done with, showing haste and not thinking it out properly. If the assassination / Could trammel up the consequence, and catch / With his surcease success; that but this blow / Might be the be-all and the end-all here, / But here, upon this bank and shoal of time, / We’d jump the life to come. (I.7.2-7). Here, Shakespeare uses a metaphor to compare the murder as something that could be caught and once caught; it would not yield any consequences. He then goes on to say that in the real-world, this cannot be true. Shakespeare craft fully shows that Macbeth knows that their will be consequences to the murder and that thinking that everything will be okay is not a logical thought. Macbeth continues, But in these cases / We still have judgment here, that we but teach / Bloody instructions, which, being taught, return / To plague th’ inventor: this even-handed justice / Commends the ingredients of our poisoned chalice / To our own lips. (I.7.7-12). Macbeth states that he still has the choice whether to commit the murder or not to. Shakespeare uses a metaphor to compare the murder with bloody instructions being taught. Macbeth also says that the person who commits the murder (or teaches the bloody instructions), come back to the murderer (or inventor). By saying  this, Shakespeare throws in the element of Macbeth foreshadowing his own demise. He then goes on to compare the return of the misdeeds through the imagery of a poisoned cup. He speaks of how the poisoned chalice, although used on others, will once again come around to his own lips. Macbeth begins to give and weigh reasons for and against Duncans murder. He’s here in double trust: / First, as I am his kinsman and his subject, / Strong both against the deed; (I.7.12-14). Macbeth states that Duncan trusts him in two ways, first of which as his loyal solider. Macbeth then explains how he is expected to be loyal to his king and protect him; not the contrary. In these lines, Shakespeare includes the irony that Macbeth plans on doing what he is supposed to prevent. Macbeth continues, then, as his host, / Who should against his murderer shut the door, / Not bear the knife myself. (I.7.14-16). Here, Macbeth states that he is, secondly, Duncans host. Therefore, Macbeth should be protecting Duncan against a murderer, rather than killing Duncan himself. Shakespeare uses the same irony as in the preceding lines. Macbeth continues with reasons against the murder. Besides, this Duncan / Hath borne his faculties so meek, hath been / So clear in his great office (I.7.16-18). Here Macbeth states that Duncan has always been good to him and never abused his power. Macbeth now switches over to the topic of what will happen if Duncan is murdered. that his virtues / Will plead like angels, trumpet-tongued, against / The deep damnation of his taking-off (I.7.18-20). Shakespeare uses personification and a simile to compare what will happen to Duncans virtues after the murder. He describes Duncans virtues as angels, who with spread the news of his murder to all. He proceeds, And pity, like a naked newborn babe, / Striding the blast, or heaven’s cherubim, horsed / Upon the sightless couriers of the air, / Shall blow the horrid deed in every eye, (I.7.21-24). Shakespeare again uses a simile to compare the pity of the people over Duncans death to a newborn  baby. Shakespeare then uses imagery to convey a picture of how fast and gracefully the news will spread; a baby, a common representation of innocence, whisking through the air, telling everyone about the deed that took place. In the succeeding line, Macbeth predicts, That tears shall drown the wind. (I.7.25). Here, Shakespeare uses vivid imagery to describe the mood of the people after the death. People will be distraught over this occurrence and will weep as rain falls from the sky. In the conclusive lines of the soliloquy, Macbeth poses the sole reason he has for the murder, I have no spur / To prick the sides of my intent, but only / Vaulting ambition, which o’erleaps itself / And falls on th’ other. (I.7.25-28). Macbeth here says that he has absolutely no reason to kill Duncan, save for his ambition. In his final sentence, Shakespeare then personifies his ambition as overleaping which falls over itself. Macbeths ambition overleaping and falling also foreshadows Macbeths death. After the soliloquy, Macbeth changes his mind and no longer wishes to kill Duncan. But with the persuasion of his wife, changes his stance again and goes through with the murder. All of the events, the spreading of the news of the murder, the consequences of the assassination, people hysteria and Macbeths own downfall, which Macbeth foreshadowed in his soliloquy, do prove accurate.

On the Morality of Non-Legal Political Tactics

Morality arises from virtue. It makes the determination of good or bad weighed before proper conduct, logic and experience. Yet what is logical and proper? Can we equate moral with legal? If not, how do we create an intersection of the two such that obedience to the law is also a moral act? The overlap between morality and law may be an ideal. A code of conduct becomes the framework of morality which is rooted in cultural norm and tradition, religion, ideology, philosophy and individual conscience. Laws as embodiment of political beliefs and values are ideally made when morals become a major basis. Yet, in the same way that no one is perfect, society is also an imperfect system and most of the time morals and laws do not meet in the same direction. The policy-makers are mostly humans with vested interests neglecting majority needs and demands. The shaping of laws ergo is a difficult task for the citizens in order to create a law-abiding and morally-upright population. If not, moralists who pursue their perceived moral code of conduct might afford to disobey societal rules to satisfy morality or the law-abiders might dissatisfy the latter. However, the sources of morality at some point would contend each other vis a vis proper judgment. When this happens, every issue must represent a relative field of concern and must base the measure of morality on which aspect is dominant. In this paper I would like to present how activities of activists and political interest groups have transgressed legalities however may find justification on moral grounds. The example chosen are the environmentalists’ illegal pursuits against companies that degrade the ecology. In a political sense; sabotage, rallies, arson and eco-terrorism which are done for the achievement of their political interests are considered political tactics. These are the measures adopted by organizations to create an impression of sustained efforts and operations to make the government act according to their wishes. These political tactics are made outside of state means and are labeled anti-government. Using the framework of the existence of social movements, these strategies are expressed only when sympathizers lost trust in their lobbying capacities and find better attention in the non-state parameters. Yet advocates are confident on the righteousness of their position and actions. Here is an illustration of where the conviction is coming from. Let us concentrate on Eco-terrorism. This simply has been defined as terrorism that is conducted for the sake of environmental causes. Violence is employed but is directed against property of the target offenders. The damage that eco-terrorism has caused amounted to $42.8 million for decades which in 2003 increased to 200 million dollars in property damage. Environmentalists have argued that the government have misinterpreted the acts of the so-called eco-terrorists and must refer to the acts of persons, companies and governments that are involved in ecologically irresponsible activities like deforestation, construction of infrastructures in agricultural suburbs, destroying habitat of animals and various life-forms.[1] This has served the justifying principle for eco-terrorism; the sustainability of environment is more important than profit of companies and no amount of consumerism could be utilized as reason for the business expansions and material development. The relative avoidance of killings and deaths resulting from activism is attributed to the value that any culture, religion and ideology places over life and the right to life. The environmentalists have been serious about relating environmental degradation to an indirect act of taking away the lives of people due to anticipated outcomes of mishandling of the ecology and imbalance in the ecosystem. Nature has its way of getting back at modernization and industrialization; global warming, flash floods, extinction, etc. Philosophically speaking, the morality of eco-terrorism also begs ethical consideration. Rights are given importance where morality is present. Human rights have included the right to life, a healthy habitat, and a safe and clean society. In a political sense, â€Å"power† is an element that is not confined to the government and may be given to civil society and interest groups. Authority hence may be questioned and rendered illegitimate where the general public sees selfish interests dominate the society’s politics. The other sources of proper conduct such as norm or tradition, religion and individual conscience may be subjective yet there are some arguments that favor the activists; again following the cost-benefit analysis of eco-terrorism. The costs may be high now, but it is highest where the environmental destruction is not hindered. Following Aristotle’s idea of the dependence of morality on law as it appeared on the Nicomachean Ethics- law is essential should we want to nurture our moral virtues. This is so because the law can yield to the enhancement of the intellectual virtues and improve our lives in general. However the context with which Aristotle speaks of consists of a society where citizens have relegated authority to political leaders who are most capable and just. Justice is achieved where the benefits of the majority is promoted. It is an unlucky occasion for the present time to be marred with inequalities implicating morality to a downfall. In which case, morality can not base itself on laws as the latter have contained contradictions to the former. Put it in another way, laws have given intrinsic worth to values other than those that are held by philosophy, ideology, norm or religion; instead to individualistic benefits. What transpires in laws are political culture, market-oriented beliefs and modernized attitudes and behavior; none of which is ready to face the non-profit, organized and strong sentiments of environmental activists. [1] Cited from http://en.wikipedia.org/wiki/Eco-terrorism   

African American Theater

African American Theater Introduction Dramatic performances have been prevalent in many parts of the world for a long period of time. These artistic performances entail several aspects that reflect on a community’s point of view regarding certain societal elements. African American theater is a typical example of dramatic art presentations that serve to highlight on a society’s weaknesses and strengths (Rubin, 2000).Advertising We will write a custom research paper sample on African American Theater specifically for you for only $16.05 $11/page Learn More African American theater basically stemmed from American theater which is believed to be relatively new. The black population in America has basically strived to ensure that their dramatic performances get the required attention. It is believed that black American performers ventured into the field as early as 1820, but their work never attained sufficient recognition (Hay, 2004). Black artists generally performed, cr eated, and staged shows for audiences that were not entirely black. It is evident that black theater is currently facing challenges although it is regarded as a remarkably transformed field. Challenges faced by African American Theater These challenges occur through the various constraints faced by companies that seemingly work hard to promote this form of art. Most companies that aim to promote black performances rarely survive for a long time, thus, they close down for various reasons. For instance, it is hard to find such companies employing black participants in all the stages of production. In simpler terms, the directors, producers, and performers are usually a mixed lot in terms of their racial affiliation. Nevertheless, there is every reason to state that African American theater has really improved as evidenced by intensified comparisons between the past and the present (Hay, 2004). The African Groove Theater stands out as one the first companies to appreciate African Ameri can theater. Through William Brown and Hewlett James, who were also founders of the company, African Groove Theater offered black performers a chance to showcase their talents. Drama of King Shot Away was showcased to a mixed audience in 1823, but white people were not amused (Hay, 2004). They basically opposed the idea of an African American theater and even executed several attacks that eventually led to its closure. The Sambo is a typical manifestation of racial issues during these periods and black people disliked such depictions. During this period, white actors could perform stereotypical black roles by wearing black faces. White audiences generally attended these performances as a way of mocking the Africans (Rubin, 2000).Advertising Looking for research paper on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Black actors during this period also performed African American roles in the performances, but they a dhered to the prevalent white ideas about these particular roles. For instance, black actors could wear black faces in their performances and they also subliminally embraced racial depictions that were commonly performed by white artists. The evolution of black theater Black theater is constantly evolving as evidenced by the journey travelled through the years. Black theater made a bigger impact in the 1930’s, especially during the Harlem Renaissance (Hay, 2004). Grandison Lewis stands out as the first black actor and playwright to feature on Broadway. Others included Loraine Hansberry and S. Ntozake who appeared later on. They overcame many challenges that were meant to sabotage the progression of African American Theater. These artists tried as hard as they could and their message was eventually heard. The artists currently command enough respect among the black population for their efforts. It is evident that despite the challenges, African American arts have become reli able channels of entertainment in America. Black people in America have basically subdued several forms of subjugation in the community and this can be attributed to the African American Theater. They include human rights issues, political matters, and residential complications. Black films played a great role in changing the attitudes of the entire community towards black people (Rubin, 2000). Apart from being denied an opportunity to share drinks from the same source with white people, African Americans could not easily feature on television. However, the persistence exemplified by black actors ensured that they started featuring on television without restrictions from the society. The stage, therefore, became a major platform through which black people expressed their sorrow, oppression, and other vices that were perpetrated by white people. Acting became the fundamental way of enduring the pain that was inflicted on black people by the White population. Advertising We w ill write a custom research paper sample on African American Theater specifically for you for only $16.05 $11/page Learn More Black Theater today Today, African American Theater is a core component of American theater. Black Theater basically holds that the issues which are shared emanate from human stories and nothing else. This implies that the cultural affiliation and background that an individual has, does not matter because human conditions like love and struggle are usually at play. In other words these are universal themes that affect each and every individual. However, these institutions require lots of support in order to maintain and boost their importance in the society. Some theater institutions have opted to ensure that black theater lives forever. This is done through supporting and educating the artists. The Ensemble Theater, based in Houston, is an example of institutions that currently promote African American Theater. Urban theater has also emerge d on the scene and it constitutes a multi-billion dollar industry (Elam, 2000). Its appearance has been a thorn in the flesh for black theater and its survival. Urban theater flourishes because unlike black theater, it has all the funding and it consists of fewer stereotypes. Black theater has come a long way, but many challenges are still evident. References Elam, J. (2000). African American Performance and Theater History: A Critical Reader. Oxford: Oxford University Press Hay, S. (2004). African American Theatre:An Historical and Critical Analysis. Cambridge: Cambridge University Press Rubin, D. (2000). The World Encyclopedia of Contemporary Theatre: The Americas. New York City: Routledge.Advertising Looking for research paper on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More

Beyond Magic essays

Beyond Magic essays Only David Copperfield, the greatest magician alive and of all time, can put on a show and influence peoples perspective on how things are viewed and seen. Copperfield being named one of 10 outstanding men in American U.S. Jaycees is just one of many achievements Copperfield is proud of. Although people view Copperfield as an illusionist and that is it, Copperfield actually uses his magic in other ways that just in his shows, but most people look at the trick itself and not the entire performance. Although there is more than just the trick to the show, there are certain aspects Copperfield uses in all of his performances. Lights. The lights dim down. The curtain rolls open with thunder. Music. An open elevator is seen up above the stage while fog and rock n roll fill the auditorium. The empty elevator is closed and shown empty with light shining through a screen. Magic. Suddenly, a shadow appears and the elevator is now opened to reveal the star of the show, David Copperfield! Even though the spectators mouths have dropped and some are already on there feet applauding, the show has just begun. Lights, music, and magic are all parts of a spectacular show: a spectacular show that David Copperfield performs over five hundred times a year! Copperfield is considered the master of disappearing acts. (Dawes and Seterington 55). There are not too many things Copperfield hasnt made disappear. He has made everything vanish from assistants to motorcycles to a jet airliner, which was the highlight of the 1981 TV special (Gubernick, Newcomb). On autumn of 1983, Copperfield took his vanishing act a step higher once again by attempting to vanish the Statue of Liberty. It will be known as the most famous object vanished, known by millions of people and by David Copperfield (Current Biography 92 ed. 135). That evening Copperfield temporarily removed the 450,000-pound symbol off freedom form plain view...

EXAMINING CURRENT ASSESSMENT PRACTICE Thesis Example | Topics and Well Written Essays - 2000 words

EXAMINING CURRENT ASSESSMENT PRACTICE - Thesis Example signed contests that highlight understanding of concepts taken up, completion of projects related to the concept to apply the knowledge derived from it, and written tests or examinations demonstrating student retention of the concept and application of the skills learned. Most teachers put a lot of effort and thinking in designing their tests. Since its goal is to evaluate how much the students have learned from their lessons, teachers may come up with various strategies in their tests. Math tests are usually perceived to be easy to create because it entails some problems to answer and there is just one accurate answer expected, however, math teachers know that the process is equally important as the product. They have to ensure that students are correct in the process they go through to come up with the answers. What makes it more complex is the fact that Mathematics is a hierarchical discipline where concepts build on previous concepts and more often than not, need full understanding before proceeding to the next, more complicated concept. (Ruthven, 1987). In learning writing, what is referred to is handwriting or expression of thoughts in print. The more basic handwriting skills assess a student’s fine motor competencies. Writing as an expression of thoughts is a higher level of skill. â€Å"Children construct their understanding of written language in a developmental sequence that is observable and very similar in all children† (Brewer, 2001, p. 276). Assessment for writing skills is different for handwriting and expression of thought. Vygotsky came up with the concept of the zone of proximal development (ZPD). He defined the ZPD as the distance between a child’s independent problem-solving level and that obtained under adult guidance or in collaboration with more capable peers (Wertsch, 1985). Wells (1997) cautioned us, however, that a ZPD is formed not just within an individual learner, but in the interaction between the learner,

Personal Exploration of Knowledge Paper-epistemological analysis Assignment

Personal Exploration of Knowledge Paper-epistemological analysis - Assignment Example This paper discusses various types of knowledge such as knowledge how, for instance how to drive; knowledge that, which is also known as propositional knowledge, such as knowing that P is P and knowledge by acquaintance, which is knowing a person or a place. Epistemology is mainly concerned with propositional knowledge. When trying to analyze knowledge, epistemologists often distinguish between a priori and a posteriori forms of knowledge. A priori form of knowledge that is independently known that is it does not come from ones experience or senses. This type of knowledge is acquired from sources outside experience such as reason and is usually arrived at beforehand. On the other hand, a posteriori knowledge refers to the type of knowledge that is acquired from experience. It is also known as empirical knowledge and is not known before hand from ones previous experiences. Most of the scientific knowledge is empirical in nature as it is based on previous experiences. Here are various sources of knowledge identified by philosophers. According to Feldman, a renowned philosopher, there are five major types of knowledge, which include perception, memory, expert testimony, introspection, and reasoning. (Feldman, 2003). Perception refers to the type of knowledge derived from one’s senses. It is based on ones sensual perceptions and on the view that the primary source of knowledge is one’s experience. Perception is also referred to as empiricism. Reason is the other source of knowledge. His type of knowledge is acquired a priori, that is outside the realm of senses. This source of knowledge is based on pure reason where truths are deduced based on existing knowledge, for instance mathematical truths. The opinion that reason is the primary source of knowledge is often referred to as rationalism. Introspection has also been widely acknowledged as a major source of knowledge among philosophers. This type of knowledge is acquired through personal internal sel f evaluation (Feldman, 2003). Through introspection, one can know that they are tired of hungry for instance. Some philosophers recognize the similarities between introspection and perception but have widely accepted it as an independent source of knowledge. The other source of knowledge is memory. This refers to knowledge acquired from information stored in one’s brain based on knowledge previously learnt either from current information of past events. Testimony on the other hand is a source of knowledge acquired through communication we get from others (Cooper, 1999). Some philosophers have raised concern about testimony as a source of credible knowledge and have proposed that knowledge derived this way must be verifiable in order for it to be trusted and believed as knowledge. All these sources of knowledge have gained support throughout epistemology and philosophy in general. However some

Role of land use planning in judicious distribution of population, Essay

Role of land use planning in judicious distribution of population, housing, and infrastructure and orderly development of the built environment - Essay Example nd efficient development of the built environment, as well as resolving adverse consequences of development such as; urban traffic congestion, quality of life, housing, protection of environment and security among others. It assesses the structure of cities, towns and rural landscapes and how land use planning influences them. It also highlights differences in;  built form, mix of land uses, density, and size of property / land parcels, street layout and neighborhood pattern, treatment of the public realm as well as public and private transportation.   Land-use planning can be defined as the organized evaluation of geographical, social and economic aspects with the aim of supporting and empowering land users in identifying sustainable alternatives that enhance their output and also facilitate accomplishment of societal needs (FAO, 1993). The idea of land use planning should not only be conceptualized in terms of production. Rather, many other aspects such as land utility for example protected areas, leisure neighborhoods, transport, water catchments and dumping sites among others. Berke & Godschalk (2006) observed that land use planning is practiced in all societies although some do not apply the phrase. Failure in land use planning leads to degradation and depletion of land resources as well as conflicts in the use of common resources. In rural landscapes, lack of land use planning leads to poor productivity of land. The built-up area significantly affects the functioning of cities. This is the area that comprises human activities except the open areas that extend to more than four hectares, land that is under cultivation, forest land, water bodies and other parcels of land that are under no productive use. Airfields and highways that are not adjoining the urban used land are not classified among the built-up land (Honachefsky, 1999). There are differences in the built form of different cities, towns and rural landscapes. Most cities’ built form is

Consider the meaning of liberty. What do these documents tell us about Essay

Consider the meaning of liberty. What do these documents tell us about the meaning of liberty in the United States during the late 19th century - Essay Example One of the significant meanings of â€Å"liberty† in the United States during the late 19th century is suggested by Emma Goldman’s essay on patriotism, according to which patriotism is a menace to liberty. In other words, liberty was comprehended as a concept which highlighted the anti-patriotic views of the people in the US during this time. According to Goldman, patriotism is all about a life of slavish submission, vice, and distortion, etc during peace, and a life of danger, exposure, and death, etc. at time of war. To her, â€Å"there is still enough of the spirit of independence and love of liberty left in the average American to risk starvation rather than don the uniform.† (Goldman, 7) Therefore, liberty is not possible for an individual when patriotism demands total submission of the individual freedom to the nation. In a reflective analysis of the law-system and the justice-system of the nation during the late 19th century, it becomes evident that individual liberty was cut back in the name of the public welfare. Thus, the concept of liberty was comprehended as something above the law-system and the justice-system which aimed at public welfare. â€Å"We have seen more than once that the public welfare may call upon the best citizens for their lives. It would be strange if it could not call upon those who already sap the strength of the State for these lesser sacrifices, often not felt to be such by those concerned, in order to prevent our being swamped with incompetence.† (Buck v. Bell, 2) The meaning of the term ‘liberty’ during the late 19th century was also affected by policies of the government in the United States of America, especially the foreign policies. Accordingly, the government policy for the immigration of foreigners to the nation also affected the enjoyment of liberty by the citizens of the

Exam 4 chapter Essay Example | Topics and Well Written Essays - 500 words

Exam 4 chapter - Essay Example In contrast only the broad outline is provided within which a variety of course content could be accommodated. The teachers play the role of a mentor to students. Instead of spoon-feeding all concepts and course content they give a fair degree of liberty for students to find their own individualized style of learning. They prompt students to find equilibrium in the interaction between the organism and the environment. There is no standardized evaluation of learning. Moreover, the process involves experimentation and learning through experience rather through concepts. Pragmatism also rejects Metaphysical Absolutes and Metaphysical Dualisms. Pragmatism is a relevant philosophy of schooling even today. The prevalent system of education does not mould students into well-rounded and socially-conscious individuals. The emphasis is too much on grades and individual excellence. Being part of the current education system I can clearly see what Pragmatism offers. Under Pragmatist education student co-operation is given more importance compared to student competition. This is not the case in the current system where there is severe competition to get good grades. Perhaps, the current system can be modified to include educational goals and methods outlined under Pragmatism. This chapter is useful reference for students and educators alike. Just as students are exposed a system of education quite different to theirs, it also helps educators to rethink the objectives of curriculum and methods employed to achieve the same. The lack of standard grading system can be problematic for contemporary educators. The ability of a student to handle ad hoc problems as posed by the teacher is loosely evaluated for learning outcomes. It is this aspect of Pragmatism which makes it incompatible with the present mindset of teachers and parents. Today teachers and parents want students to excel in tests, irrespective of understanding how it translates into social and

Coastal and Marine Management Assignment Example | Topics and Well Written Essays - 1000 words

Coastal and Marine Management - Assignment Example From this paper it is clear that  individuals mostly from the coastal communities have a platform to undertake diverse economic activities. They essentially stand to benefit from the large number of people visiting the waterfront at any given time. Some of the economic activities that have been inspired by the presence of the waterfront include marine construction, collection of offshore minerals and precious stones for sale, ship and boat building and repair, marine transportation, selling ornaments and corals to visiting groups. These economic activities have made many youths who were idling in the streets find something of economic significance to do. Consequently, the economic activities have led to the growth of market centers and towns in regions with actively working waterfronts. Furthermore, such activities have promoted the long-term prosperity of coastal communities and their working waterfronts.This essay stresses that in light of strengths, the working waterfront has a steady flow of visitors throughout the year. This makes it a viable economic ground for any business venture. Furthermore, it provides a platform that attracts investors from both the local and foreign market hence is self-sustaining. Its future prospects are high given those visitors at the site keep on growing exponentially.  Given the large numbers of visitors coming in at any given time, there is need for regular maintenance to keep the waterfront working in season and out of season.

Consider the meaning of liberty. What do these documents tell us about Essay

Consider the meaning of liberty. What do these documents tell us about the meaning of liberty in the United States during the late 19th century - Essay Example One of the significant meanings of â€Å"liberty† in the United States during the late 19th century is suggested by Emma Goldman’s essay on patriotism, according to which patriotism is a menace to liberty. In other words, liberty was comprehended as a concept which highlighted the anti-patriotic views of the people in the US during this time. According to Goldman, patriotism is all about a life of slavish submission, vice, and distortion, etc during peace, and a life of danger, exposure, and death, etc. at time of war. To her, â€Å"there is still enough of the spirit of independence and love of liberty left in the average American to risk starvation rather than don the uniform.† (Goldman, 7) Therefore, liberty is not possible for an individual when patriotism demands total submission of the individual freedom to the nation. In a reflective analysis of the law-system and the justice-system of the nation during the late 19th century, it becomes evident that individual liberty was cut back in the name of the public welfare. Thus, the concept of liberty was comprehended as something above the law-system and the justice-system which aimed at public welfare. â€Å"We have seen more than once that the public welfare may call upon the best citizens for their lives. It would be strange if it could not call upon those who already sap the strength of the State for these lesser sacrifices, often not felt to be such by those concerned, in order to prevent our being swamped with incompetence.† (Buck v. Bell, 2) The meaning of the term ‘liberty’ during the late 19th century was also affected by policies of the government in the United States of America, especially the foreign policies. Accordingly, the government policy for the immigration of foreigners to the nation also affected the enjoyment of liberty by the citizens of the

Coastal and Marine Management Assignment Example | Topics and Well Written Essays - 1000 words

Coastal and Marine Management - Assignment Example From this paper it is clear that  individuals mostly from the coastal communities have a platform to undertake diverse economic activities. They essentially stand to benefit from the large number of people visiting the waterfront at any given time. Some of the economic activities that have been inspired by the presence of the waterfront include marine construction, collection of offshore minerals and precious stones for sale, ship and boat building and repair, marine transportation, selling ornaments and corals to visiting groups. These economic activities have made many youths who were idling in the streets find something of economic significance to do. Consequently, the economic activities have led to the growth of market centers and towns in regions with actively working waterfronts. Furthermore, such activities have promoted the long-term prosperity of coastal communities and their working waterfronts.This essay stresses that in light of strengths, the working waterfront has a steady flow of visitors throughout the year. This makes it a viable economic ground for any business venture. Furthermore, it provides a platform that attracts investors from both the local and foreign market hence is self-sustaining. Its future prospects are high given those visitors at the site keep on growing exponentially.  Given the large numbers of visitors coming in at any given time, there is need for regular maintenance to keep the waterfront working in season and out of season.

Mary Shelley Essay Example for Free

Mary Shelley Essay They make him stand out from the crowd and you instantly see a monster. Not a human. A monster that is evil. There is a contrast here between beauty and horror. Mary Shelley describes his teeth of pearly whiteness and his hair of lustrous black and flowing. This makes him seem beautiful. She then goes on to explain his more horrid features with his watery eyes set in dun-white sockets and his shrivelled complexion. This makes him seem like a monster. The monster is partly born evil because his creator abandons him and leaves him to figure life out by himself. The first thing the monster learns when he escapes the flat is evil and therefore he sees it as a way of life. Frankenstein leaves the flat in a hurry to escape his creation. He abandons the monster. This upsets the monster and thus shows us that even the monster can have a soul and feelings. Upset by this he decides to leave the flat and that is when he discovers all about real life, it is not his fault that he is evil. Frankensteins state of mind influences this because he is very stressed, as he has had no sleep and therefore gets angry, scared and emotional quite quickly and easily. If this is what the monster first sees then clearly he will act in the same way. Mary Shelley makes a lot of literary references in chapter 5. She bases the whole novel on Prometheus. It is known as a modern Prometheus. It was a huge part of Mary Shelleys inspiration. This myth underpins the whole novel. In the myth, Prometheus steals fire and is therefore punished for all eternity. This also goes for Coleridges Rime of the Ancient Mariner. The fact that if you go against something so strongly believed in then there will be an eternal punishment. That fact the if you do something against the law in this case, the law of nature there will always be consequences. Coleridges Rime of the Ancient Mariner is in the text because it illustrates exactly what Mary Shelley is talking about in the paragraph. It emphasises the fact that Frankenstein has gone against the laws of nature. Frightful Fiend not only shows us that Frankenstein has built an ugly monster but it is the concept that is frightening not the monster. That fact that once one person does something no matter how evil there will always be consequences and no turning back. Once one person has done something, the door is always open to other people doing the same. In this case, as soon as Frankenstein had created the monster there were more opportunities for, not only making humans out of body parts but for science and experiments and discoveries. She also refers to Dante. It became a thing such as even Dante could not have conceived. Dante was famous for his depictions of hell. What she is saying is here is that the monster that Victor had created looked pure evil and it was something that no other man on this earth could have created. This chapter prepares us for what happens later because abandoning the monster has led it to be evil. Frankenstein is constantly avoiding it trying not to think about it or find it. This makes the monster angry and upset. It will want revenge and because it is evil we expect to see bad things happen such as deaths. The result of Frankensteins irresponsible running away is that he has left the monster to work out what life is all about by himself. He was not born evil, he just realised that the first thing he saw in the world was fighting and killing and shouting. Frankenstein dreamt that his monster would be a success. The beauty of the dream vanished. After he had created the monster he endures the horror of it. He suddenly realised that he had committed nearly two days creating something so horrible that he almost knows that no good will come of it. Unable to take in the aspect of the monster he rushed to his room and tries to sleep. He does and he dreams that he kills Elizabeth by kissing her. As I imprinted the first kiss on her lips, they became livid with the hue of death. His dream foresees what will happen in the future. It tells Frankenstein that Elizabeth will die. Could it be his fault for Elizabeths death? In the dream, he kills Elizabeth but further on in the story the monster does. However, Frankenstein created the monster so is it his fault that Elizabeth dies? Frankenstein is based on new scientific discovery of the time, such as electricity. It relates to the many experiments being conducted at the time. Even in the 21st century there is still controversy over discoveries in science. There are debates in the news over abortions, genetically modified babies/food, the effects of global warming. Frankenstein relates to developments in science today because no matter when or where discoveries are being made, there will always be debates and arguments over the use of science and how it can effect us when used in such ways that the results are worse. Sarah Williams Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section. r

Musical Films In The 20th Century

Musical Films In The 20th Century In this paper I address the development and cultural influence of musical films in the 20th century. My primary motive is to understand how musical films gained such popularity and how they were used for social and economic purposes and resolve problems of religion, race and etc of this period. My concern are the ways in which how musical films became the most characteristic creation of the Hollywood film industry. I will take into consideration of the THE SOUND OF MUSIC which was written by Rodgers and Hammerstein, an influential and innovative American theatre writing team and directed by Robert Wise, the Academy Award winning Director. My central discussion will be around this film, starring Julie Andrews and Christopher Plummer, but before this I would like to briefly put some light on how music is essential for a film in general. Music has been a part of film almost since the beginning of motion pictures. Music originally had a practical use to keep the audience from talking and dull the sound of the noisy projector (Buchanan, 1974). At the crudest level, one might say that the music is there simply to keep the audience from becoming distracted (Williams, 1974) When silent film were first introduced the film projector used to make noise, so music was put in order to take over the noise of the projector In musical films the narrative is driven by the characters singing songs to enhance the story. The term Musical is not only the presence of music but a shared configuration of character types and plot patterns. Growth Of Musical Films The period between 1930 and 1960 was the golden age of musical films. Every country in the world started making musical films. In Europe during the 1930s musical films gained much fame. By this time, European directors got quite influenced and began making musicals by the 1940s whereas the British had already made a lot of musicals by then. The British used music hall stars and well known actors in their films. The movie, The Sound Of Music was a big influence for other countries to make Musicals. Robert Wise released his movie in 1965 showing that time of the 1930s which was marked by Nazism and movements opposing it. This movie is about a nun named Maria (Julie Andrews) who was sent away to an Austrian Naval captain, Captain Van Troops mansion, to be the governess for his seven children. Since Van troop had lost his wife and he needed a governess to handle his children. He maintained strict discipline in the house, and provided little fatherly love to his children. As the new governess, Maria tries to bring happiness into the family by reviving music amongst them by teaching the children how to sing Do re me and then later on making the children sing for the Baroness as well as by putting together a little show at the ball party hosted at the mansion. Seeing the lovely display, the Van Troop family is selected to sing at the Salzburg Folk Festival. Being an Austrian patriot, the Captain is strongly opposed to the Nazi takeover and Hitler. The music in the movie which is sung by the principle characters helps to advance the plot. The Hollywood film industry is on the top when it comes to creating musical films. But many countries like France, Egypt, Jamaica and Sweden have adapted the genre of Musical Films. In India most directors have been creating Musical films. India has always been very influenced by musical films. The Indian director Gulzar was highly influenced by The Sound Of Music in 1965 and thus, made Parichay in 1972 which had the same plot as the sound of music. Development of Musical Films Music has been used ever since the beginning of cinema. Before 1920 in America and Europe live musicians used to sing on the sets while the characters performed on the screen . During 1920s and 1930s America had made many music films such as The Jazz Singer(1927) by using new sound technology and creating locations on diegetic music. These directors used every type of music in films such as opera, classical music etc. America made over a 100 musical films in the year 1930. Many Hollywood directors used the same musical melodrama that consisted of a widow, a person unlucky in love or a family problem. By the early 1950s and the late 1960s Musical films were based on the political and economical movement which had taken place earlier. For example, in The sound of music, Captain Van troop was against the rule of Nazis over Austria, and in the second half of the film, the Captain gets a letter from the Nazi naval base, forcing him to come and command their ships. Van troop was escorted by the Nazi forces to the Salzburg Folk Festival, after which he had to be taken to naval base, but instead, after addressing his people here and singing for them for the last time, he escaped with his newly wedded wife, Maria and his children. The Classic Hollywood Musical 1933 was the year of change. Warner brothers began to produce musicals of a new kind. Now an economically viable combination of music a narrative was being attempted. Previously musical films had simply added music to familiar stories, Now it was mostly love making and mostly choreographed by Busby Berkley. Plots with dying children, selfish sisters and enemies were replaced by celebration of young couples love through the energy of song a dance. Warner back stage films, RKO films, Astaire rogers films and MGM films were all musicals examples Gold Diggers of 1935 and Broadway melody of 1936 etc. All of the movies bridged a gap between fancy costumes and distant upper class sets of operetta and the down to earth plots and music of folk traditions. During the mid 1930s the main feature of a musical were a formal narrative with the music and numbers linked through a story line, a romantic couple and the society or a community surrounding them, straight realism and pure rhythm merging, and a mixture of diegetic music and dialogues and dance. There were many post war attempts to build musicals such as Singing in the Rain (1951), The Sound of music (1965) and many more. In the late 1970s there was a strong revival of musicals. The movie displayed renewed ability to integrate contemporary music and more into the traditional structure of a musical genre. Cultural Influences of Musical Films United States of America was mainly represented abroad by the musical films for almost half a century. Their musicals was used for economical, artistic and social purposes. The history of musicals is often linked to the development of sound film technology and the relationship between Hollywood and the United States Music Distribution System. In 1929, In order to reduce the cost of obtaining music for sound films Warner Bros began to acquire music publishing companies. Other studies soon followed suit. In 1950s Columbia financed My Fair Lady which was also a musical melodrama directed by George Cukor. In the beginning public performances of songs helped a lot to the directors to publicise their musical films. Warner Bros used music for their own musicals. When 45 rpm records came, top forty lists and long playing albums also came . For 30 years Hollywood musicals were an integrated part of the lines of the music lovers. Sheet music was a part of families singing sitting together around the piano. Every new musical style was turned instantly to a dance craze and widely practiced in the ball rooms. Courtship and the community were the solutions offered by the musicals for every type of conservative social practices. All problem of religion, race and age were resolved for the central couple through the optimistic approach in the musicals which effected every household. America was recognised by this Americannes abroad, which influenced other media, musical styles and dress patterns around the world. In the late 1960s and 1970s the musicals even influenced the sermons and worship services of the American Protestant Church. At high school graduates as church anthems songs like Climb every mountain from The Sound of Music (1965) were heard. Bible based musicals were also produced such as Jesus Christ Superstar in 1973. Even in the movie Sound of Music the whole story was driven and narrated by music. The youth of these times loved films of Elvis Presley and Beatles. Rock concert films became predominant. The musical films gradually became a part of history, but have evolved in a different way. The 1980s video revolution , The music videos are one such culmination of this filmed recording of a musical spectacle. Conclusion In my discussion I tried to show that how musical films started and what all were the effects of musical films on other parts and other film industries of the world. As I discussed the starting of the musical films I saw how films changed with time, I also saw that there was a huge change in the plot and the story line of the films which were commonly used, Earlier each story consisted of a widow or a person unlucky in love or a family problem and every director used to have a live orchestra and musicians on the set while the actors were on screen and lip singing and then in the late 1960s the plot changed to a story of a romantic couple and the society and they used to take famous musicians like Beatles etc. Musical films helped the people to be aware of the political movements going on and also the economical and cultural purposes. America was the first country to make a Musical Film. Musical films also helped to resolve the problems of human beings such as race, age, religion and etc.Musical Films became one of the most popular genre and was adapted by many directors in the 20th century.

Uncle Toms Cabin by Harriet Beecher Stowe - Misery of Slavery Exposed :: Uncle Toms Cabin

Misery of Slavery Exposed in Uncle Tom's Cabin  Ã‚  Ã‚   Harriet Beacher Stowe's Uncle Tom's Cabin addresses the issue of slavery in close accordance with the style of Frederick Douglas' narrative. A theme that Stowe impresses strongly upon the reader is the degenerative effects of slavery upon both the slave and the master. Frequently in the novel the issue is raised . Even Mrs. Shelby recognizes the depravity and admits that slavery, "is a bitter, bitter, most accursed thing- a curse to the master and a curse to the slave!"(45). The injustices of slavery are frequently identified in the novel but, of course, the practice is continued. Many of those involved in holding slaves are sensitive to the problem. Mr. Shelby, for instance, is not contented by the idea but enjoys the benefits out of what he deems necessity. The inherent problem of slavery is again stated when John Van Trompe is being described. His worn appearance is attributed to the ,"workings of a system equally bad for oppressor and oppressed,"(105). The novel also dexterously demonstrates the absurdities and contradictions of slavery. For instance, Mr. Shelby's actions are strongly contradictory to his statements. He believes himself to be a good Christian man with a genuine respect for his slaves. Yet the fact that he holds slaves opposes all that he says and although his treatment of slaves is better than most master's, he still is not respectful of them. For example, in the first chapter when Shelby and Haley are discussing the ensuing trade, H arry enters the room and Shelby has him dance around like a clown and then tosses raisins at him. Also, Mr. Harris, a slave owner, in defense of his relocating George asserts that, "it's a free country sir; the man's mine,"(24). It is also ironic that after George invents a machine to clean hemp the employer congratulates not George, but George's master for owning such a fine slave. Another example that effectively illustrates the strong contradictions and absurdities of slavery and slave owners is the philosophy of Haley concerning the proper treatment of slaves. Haley, whose practice is to buy and sell people asserts that, "its always best to do the humane thing,"(16) and that it is good to have a conscience, "just a little, you know, to swear by,"(13). Another topic often addressed in the novel is exclusion of blacks in the law and the injustice of the entire condition.

Developing a Successful Slamball Facility Essay -- GCSE Business Marke

Developing a Successful Slamball Facility I want to bring a multi-purpose Slamball facility to Atlanta’s everyday athletes. I would like to attract college students, weekend warriors, and everyday athletes. Once I have attracted these people to my facility I will begin leagues and televised games. Slamball is a high flying and high intensity game, which comprises elements of basketball and football. The athletic concepts are the same but applied to Slamball in a different manner. There are four players for each team on the court at all times, four separate trampolines on each side of the court, a fenced in court, and plenty of head gear and padding to go around. Slamball is meant to catch the viewer’s eye and give them an unmatched adrenaline rush. Slamball was invented in Los Angeles, California by a man named Mason Gordon in 2002. It is presently being televised by Spike TV, and is produced by Tollins and Robbins of Hollywood, California. Slamball has been a raging success amongst teenagers and the fine athletes around the United States. The facility will include two Slamball courts, one regular basketball court, a concession stand, a trophy room, two weight rooms, one training room, two locker rooms, a walking track, moveable stands for viewing, and offices for the employees. The city of Atlanta is were I plan to spring Slamball. To be more exact I plan to have it inside the perimeter loop. In order for the multi-purpose facility to work it must be centralized within the city. Once the facility is centralized I should be able to attract the morning workers, teenagers, and the fine athletes of Atlanta. The Slamball business plan will detail start up expenses, year one projected earnings, year one projected... ...opment and management team follow these for mentioned steps than Slamball is likely to be a success in Atlanta. Developing and sustaining a business is an ongoing learning experience, and Slamball will make the necessary changes in order to excel. Appendix A. Concepts One Should Know When Building an Innovative Multi-purpose Slamball Facility Table of Contents Phase I 1. Purpose of Slamball 2. What is Slamball 3. History of Slamball 4. Details about the facility 5. Location of Slamball 6. Business plan 7. Investment plans 8. Demographic research 9. Marketing streams 10. Management team 11. Architect 12. Consultant Phase II 1. ADA compliance 2. Storage space/loading dock 3. Maintenance 4. Employees 5. Training and locker rooms 6. Parking 7. Interior/exterior traffic flow 8. Security 9. Sponsors 10. Insurance

Fevicol

Fevicol was launched in 1959 and has a long history as a brand used exclusively by carpenters. It later moved into the everyday use category. The campaign, developed by Ogilvy & Mather, was initially aired across the country in teaser poster ads and prints. The advertisements are created in the old traditional Indian cinema poster style, with ‘hand painted’ graphics and vivid colors. The ad takes on the form of a mini movie with a father dressing up his daughter as a male character for a skit. To complete the look, he glues on a moustache with a drop of Fevicol. Unfortunately for his daughter, it stays in place for good. The moustache is with her through good times and bad, until her very last breath. A baby with a moustache is born the moment she passes away as a nod to the concept of reincarnation. Piyush Pandey, executive chairman and CD for South Asia at Ogilvy & Mather was initially tasked to develop a campaign for another brand under the Pidilite umbrella, Fevitite. â€Å"Fevitite is too small a brand for a big idea like this. Take the money all over again and shoot it for Fevicol, and that was the beginning of everything. † Ogilvy & Mather has turned a brand that does not immediately lend itself to creativity into an advertising legend over the past five decades. Work for the brand has scooped 99 awards over the past twenty years. â€Å"To be honest, we didn’t have a clue about the brand aspect when we started out, back then. Piyush happened to us, and I would say 1988-1999 was when the big leap took place,† said Madhukar B Parekh, managing director of Pidilite Industries.

Social Impact Analysis (Hydrogen Fuel)

The search for a renewable energy source has been a top priority to us a human race in the past decade. Many ideas have come in the form of wind, solar, and nuclear power, all having their own drawbacks. But, the one that will be focused upon in this analysis is hydrogen as a source of fuel, and the technology leading the way to making it a reality. This technology would affect everyone in one way or another if correctly used. So we must ask if this technology is beneficial to us, how it might hurt us, and whether it is worth pursuing from an ethical stance. Background:Hydrogen has already been under the micro scope for many years as an alternative fuel source to us because of its abundance and power. We have simply been lacking the technology to employ it in an efficient way. But a recent break through might speed the process up of putting such a fuel in place in our modern market. A â€Å"team of researchers from Virginia Tech has discovered a way to extract large quantities of hy drogen from any plant† [1]. The research found a method to convert large quantities of hydrogen from the most plentiful plant sugar found on earth, xylose.This method is most important because it extracts the hydrogen with little input energy and does so in an environmentally friendly manner. Hydrogen is one of the most abundant elements found on earth, yet it must be separated into its pure form, H2, before being used as a fuel. The problem is, with current methods pure hydrogen â€Å"is just too expensive and time-consuming to produce† [2]. Current methods often require more energy from other sources like natural gas or coal burning electric plants to extract the hydrogen, than the hydrogen can actually produce itself.So in turn, hydrogen fuel which has been looked at to solve pollution problems, has in the past caused just as much pollution to produce, and defeated its own purpose. That is where this new technology can completely change everything. To liberate the hy drogen, â€Å"Virginia Tech scientists separated a number of enzymes from their native microorganisms to create a customized enzyme cocktail that does not occur in nature† [1]. This enzyme cocktail releases the pure hydrogen from plant sources quickly, cheaply, and with little outside energy to do so.These enzymes yield pure hydrogen from biomaterial at much higher quantities than previously possible. The hydrogen that is produced can be directly utilized by proton exchange membrane fuel cells. Possible Advantages: This advancement in technology reveals to us a multitude of possibilities and advantages. One of the easiest advantages to see has already been stated above. Hydrogen is massively abundant on earth, is renewable, and produces no harmful emissions when used as an energy source. Its number one emission is heat and clean water!If used, hydrogen would lower our pollution output immensely, and would take us off the dependence of fossil fuels. Taking our dependence off o f oil is the number one reason why so much money has been funneled into hydrogen research. America uses â€Å"one quarter† of all the oil produced in the world, yet we only account for â€Å"4. 6% of the world population† [5]. Imagine if we were able to make all vehicles hydrogen powered and the dramatic cut this would make to our green house gas emissions. That global warming doomsday clock we’ve all been so infatuated with would slow dramatically.Hydrogen is a â€Å"very efficient fuel source† compared to â€Å"traditional sources of energy and produces more energy per pound of fuel†. In fact, hydrogen  Ã¢â‚¬Å"is three times as powerful as gasoline and similar fossil fuels† [2], so in turn less is more. Switching to hydrogen fuel would mean â€Å"that we had to depend a lot less on foreign oil sources, lessening the need for international importation of fuel† [4] . All the stated above simply tells the physical advantages of hydrog en over current fossil fuels, but, bringing about this change could have economic and social possibilities as well.This discovery could bring about the last piece to the puzzle in developing a whole new line of fuel efficient, environmentally clean cars. Honda has already produced a hydrogen fuel cell concept car they claim is â€Å"overall 64% energy efficient†. To put this into perspective in the average gasoline combustion engine â€Å"only about 20 percent of the thermal-energy content of the gasoline is converted into mechanical work†, making it 20% energy efficient [5]. This new line of cars could bring about jobs in the automotive industry and all industries that branch from it.As of right now the commercial market for hydrogen gas produced from the use of fossil fuels is at about $100 billion. A majority of this hydrogen goes into producing fertilizers and petrochemicals [1]. All it would take is an inexpensive source of green hydrogen, such as the one recently discovered, to completely change this industry. Overall hydrogen has the ability to bring about jobs and continued advancements in every market and industry touched by it. This could be just about every industry when considering how important transportation and shipping are to the economy; hydrogen would give them an inexpensive fuel for transport.Hydrogen fuel could do this all the while solving our most important problem of finding a renewable energy source. Potential Drawbacks: Even though hydrogen as a fuel seems to answer every problem we want it to; it also has setbacks. Although we have the technology now to bring us an endless supply of hydrogen fuel we do not have the storage or infrastructure capabilities for it. â€Å"Hydrogen is highly volatile. Special tanks have to be used to hold it and specially-pressurized pumps have to be used to convey it† [3].And once more, these special tanks and pumps must be outfitted to work on vehicles as well. It would be at much co st to the government and in turn the taxpayer to quickly build and put in place the pipe lines, storage tanks, filling stations, and other vices needed to use hydrogen. Most people consider it â€Å"insane to even suggest that current fuel sources be replaced when what is already in place is working so well† [2]. In its pure, usable, gas form hydrogen is very explosive and the ramifications of putting it as our main source of fuel must be weighed out.If not properly handled many people could lose their lives to it. Legislators will have to â€Å"create new processes for first responders to follow when they must handle an incident involving a fuel cell vehicle or generator. Engineers will have to design safe, reliable hydrogen delivery systems† [5]. In time hydrogen as a fuel may bring lowered costs to the consumer for transportaion fuels, power, and other chemicals, but seems that at first it will only bring higher costs. This will only make weaning us off fossil fuels more difficult.People will not buy hydrogen technology until it is competitively priced, but competitive pricing seems still quite a bit away. As of now the cost of a hydrogen fuel cell is very expensive because of its many components, some of which contain precious metals like platinum. â€Å"In order to be competitively priced (compared to gasoline-powered vehicles), fuel cell systems must cost $35 per kilowatt. Currently, the projected high-volume production price is $73 per kilowatt. † [5]. Should it be used?In the case of this technology I think a utilitarian approach is key; more specifically an act-utilitarian approach. Act-utilitarian, in such that hydrogen fuel technology should be utilized in all areas available only if this action would maximize the good in the end. In my opinion the benefits outweigh the disadvantages/dangers when applying hydrogen fuel in a universally correct manner, and would maximize the end good for all humanity. So, I feel that full investm ent into the use of hydrogen would be the correct line of action.This gives us the opportunity to act as engineers correctly under our code of ethics meeting several criteria: â€Å"using our knowledge and skill for the enhancement of human welfare and the environment†, and complying â€Å"with the principles of sustainable development  in the performance of professional duties† [6]. Of course, as with every emerging technology there are failures and drawbacks. But, when these technologies are used correctly they have the ability to completely revolutionize how we do things for the better. Sometime, as in this case, the short term drawbacks caused to a few must be over looked for more the betterment of the masses.Hydrogen fuel would answer problems that we have deemed most important for our future; green renewable energy and lowering our effect on the environment by pollution. The consequences of using hydrogen in the long run must be considered, and the temporary di sadvantages such as costs and dangers must be ignored . Not every person can be pleased right away. These minor problems can be dealt with eventually. But, in the long run the benefits will continue to grow on themselves. The development of this technology must be continued until it has become common place as much as gas and other fuels are to us now.With the problem of fossil fuels and their negative consequences out of the way, we as a human race are able to tackle our next great challenge. Works Cited [1] Virginia Tech. â€Å"Breakthrough in hydrogen fuel production could revolutionize alternative energy market. †Ã‚  ScienceDaily, 3 Apr. 2013. Web. 3 Apr. 2013. [2]â€Å"What is Hydrogen Energy†. Conserve Energy Future. Np. Nd. Web. 3 April 2013. [3] Leslie. Kim, â€Å"The Disadvantages of Hydrogen Fuel†.

Assessment of ALDI Marrketing Plan

Today, marketing is a fundamental aspect and have assisted most companies around the globe to achieve growth potentials. Apparently, institutions that value total quality management and customer satisfaction usually position the business at a good point to compete favorably in the market (Wilkie, et al. 2015, p. 424). To favorably compete in the dynamic business environment, most organizations align their objectives with its functions units including the finance, human resource, and operation management.   The selection and targeting of the right customers and provision of customer-centric products are among the primary considerations that most business has relied on to develop marketing strategies.   Efficient marketing requires the employment of professional marketers who can perform an appropriate media planning and ensure enacted measures culminates to the desired objective. The most important factors of production are the qualified marketing department, operation management, and above all the financial resources (Stannage, 2106). Marketing, therefore, is the process of positioning the product to the consumers to influence their buying decision (Kotler & Keller, 2016). A focus is usually on the customer's purchase behavior and afterwards informing and promising them that the qualities they might be seeking are contained in the product. In the report, I have explored the marketing strategies used by Aldi Australia in overcoming the fierce competition that has existed in Australia market for a long period. Also, the report has described the background of Aldi, followed by an analysis of the marketing strategies the company has used since the incorporation in 2001, and further offered recommendations to boost marketing strategies currently used. From the conclusion, it is apparent that marketing is a critical function that plays pivotal roles in the success of business, more so, the Aldi Stores in Australia. History about Aldi dates back the year 2001 when the players in the grocery industry recognized its presence in Australia market. Before this period, the company was in operational but under different names and if not, it was under different management and existed in other countries. Aldi operates beyond the borders, for instance, most of Europe, and it majorly deals in the grocery industry (Grant & Butler, 2011, p. 49-90). Because the report intended in assessing the marketing strategy plan for Aldi in Australia, other areas like the United Kingdom and the United States where the company operates were not captured. Despite starting when a significant market share was dominated by Woolworth and Coles, the embrasure of technology and adoption of low pricing strategy has enabled it overpower these competitors and emerge as one of the best supermarkets to shop in Australia (BBC, 2015). Besides, Aldi makes a monthly sale of more than a billion every month where an average of 6.1 million people shops in Aldi stores located all over the country. The investment of about $2.8 billion in the grocery industry shows that the company is large and there and it records an annual turnover of about $7billion. However, measures need to be enacted to enhance the implementation of marketing strategies, in consideration of the changing customer needs and preferences. The company is currently aiming at establishing more stores in the Southern region of Australia to increase the number of stores from about 450 stores (Ruddick, 2012). However, the expansion in the major city has been a problem because of the discriminative State regulations governing planning and developments in urban cities. These bureaucracies existing for smaller firms to establish development projects in the major city has negatively impacted on the pace of infrastructural growth for Aldi. This restriction has bee n a major setback to the administration of the company. In the recent days, the technological breakthrough has been the primary factor that has significantly boosted the efforts of sales persons and promoted media planning. Aldi has appropriately utilized the, marketing mix â€Å"4ps†, promotional mix â€Å"Mc Kinsey 7s†, opportunities and strengths and financed promotional and marketing plans (Pash, 2016).   A thorough understanding of the external environment through the use of environmental tools assists the management to gain knowledge about; the magnitude of competition as well as customers purchasing behaviors (Solis, 2011, p. 201-202). Relying on the internal environment is importance in customizing on the strengths and opportunities. Over the period, Aldi has been keen in applying a marketing approach that tally with the company financial ability (Pash, 2016).   This part has, therefore, assessed the marketing strategies and further proposed other approaches to be applied by the management of Aldi. Aldi is a famous company in the provision of quality products at relatively low prices. In addition, its marketing strategies are well known to buyers because they focus much on the market needs and company mission. Indeed, Aldi has been more influential to suppliers and manufacturers to offer quality products at lower prices (Muston, 2014). The company has, however, applied the following sales and marketing measures to convince and attract customers. As we talk today, Aldi is one of the leading sellers of grocery products to the most of the people in Australia who are known to uphold price sensitive character. First and foremost, Aldi has utilized pricing strategy to win the favor of the customers. The approach has involved selling quality products to customers at the lowest price. Despite the company just being a dealer, it has managed to offer its products to consumers at affordable prices. Additionally, their services have been satisfactory. From statistics, the company offers its products as cheap as at 25%, in comparison with the prices offered by other supermarkets (Chung, 2015). Secondly, Aldi has applied marketing mix and sales promotional mix. These two are the major approaches used by companies. Aldi is not an exceptional. The marketing mix has included the elements of price, product, place and price (Voberda, et al. 2011). The price aspect however, was a major strategy as discussed above. The marketing mix led to the distribution of the products near customers. Aldi has established most stores at convenient places that are reached by customers. Marketing mix has, therefore, been greatly depended on by the company and it was successful because of the unlimited support from the shareholders (Lancaster, et al. 2002). Furthermore, it has utilized advertising through electronic media like the Television and Radio.   It has an excellent record in monitoring the effectiveness of the advertising media as well as media planning. Apparently, these two forms are reached by most of the target market served by Aldi. Also, Aldi has been using differentiation strategy. Under this approach, it has ensured that the right products are offered to the customers. They offer products that are needed by consumers but not any product (IBIS world, 2016). And the interesting part above all is that these products are usually of the best quality. Users found it very unusual to shop in Aldi stores where there is a variety of products, of high quality and at the lowest cost. Sincerely, this approach is the best holistic experience customers have had from Aldi. As per now, Aldi is still performing well in the grocery industry. The success is not only in Australia but also experienced in the other parts where the company has affiliates. With the developments experienced in technology, businesses are imperatively required to perfect the current operational and marketing approaches (Bradley, 2010, p. 90-120). Therefore, the enhancement of these strategies can be possible through normal changes based on the prevailing market conditions. Some of the additions and considerations that are supposed to be implemented by Aldi are discussed below: First, Aldi has to embrace integrated marketing communications. Through this method, the marketing approaches utilized are usually complemented by the others. Those that become ineffective are, however, are boosted by the other. Consequently, a large number of customers will be reached. However, this approach works well if the organization has enough funds to finance the initiative (Kotler & Keller, 2016). But the long-term effect is that it enhances most number of the targeted population to reach more information. Secondly, it should adopt creativity and innovations through incorporating technology into organizational processes. For example, talented employees indeed bring new ideas and methods of overcoming the fierce competition on the market. Being a company that has redefined the grocery industry in Australia, and applying the cost leadership approaches, it will be ironical to found that the same company is lagging behind in technological know-how. The adoption of technology will automatically enhance the use of social media, internet, and other electronic sources to promote its products (Lancaster, et al. 2002). In the long run, the company will found itself in a scenario where other transactions will be conducted by e-commerce. Thirdly, Aldi should focus on the use of publicity. Substantial investment in publicity will foster a good relation with the customers who will consequently develop customer loyalty. Though it has been involved in a marketing campaign, this trend should continue by adding more focus on it (Shimizu, 2016, p. 25-26). Lastly, it should enhance the marketing mix strategies by using appropriate sales promotion techniques. Through market research, the firm can understand when to use a particular form of marketing and sales promotion mix (Reicheld, et al. 2010, p. 121-126). For these methods will timely inform the consumer about the new developments in the products and price to offer them an opportunity to perform price comparison. Most importantly, Aldi should use appropriate form according to customer segmentation to ensure everybody has sufficient information about the company. Wrapping up, it is apparent that marketing is a fundamental subject for any organization. An effective marketing strategy will be the reason for the success, contrary in which failure will be inevitable.   The management of Aldi applies effective sales and marketing techniques that were much customer-centric which have resulted in this unquantifiable success. For instance, the pricing strategies have attracted most customers to prefer purchasing the products from Aldi stores. However, this method was not the only strategy that resulted in the success. There are others like advertising, public relations, market campaigns, differentiation and more. It thus implies that there is a great need for businesses to consider all possible measures for them to withstand the changing market. Most importantly, the opportunities and strengths should be adequately relied on in turning the hostile external environment bearable.   The marketing mix 4ps and Mc Kinsey 7s model should appropriately c ombine for the goal of meeting organization short and long term objectives. Through embrasure of the discussed topics, Aldi has managed to reach where it is and considering the plans that are already in place and the company will still grow. BBC, (2015). Aldi overtakes Waitrose's market share. BBC News dated 8th April, 2015. . [Online] Accessed on 19 th Jan, 2017, from: https://www.bbc.co.uk/news/business-32218170 Bradley, Nigel (2010).Marketing Research: Tools and Techniques. Oxford University Press, Oxford, p.90-120 Chung, F. (2015). The Supermarket switch is on as Aldi takes top award in customer satisfaction: Business retail July 21 2015. Accessed online on 19 th Jan, 2017, from: https://www.news.com.au/finance/business/retail/the-supermarket-switch-is-on-as-aldi-takes-top-award-in-customer-satisfaction/news-story/3ce35413bb26d01118190010c9cb0916 Grant, R., & Butler, B. (2011). Contemporary strategic management: An Australasian perspective, John Wiley and Son Australia, 5(21), 54-90 IBIS world, (2016). Supermarkets and Grocery Stores in Australia: Market Research Report. Retrieved on 19 th Jan, 2017, from https://www.ibisworld.com.au/industry/default.aspx?indid=1834 Kotler P & Keller, (2016). Marketing Management 15 th Global Edition published by Pearson Education Australia Pty Ltd. Lancaster, G., Massingham, L. and Ashford, R. (2002). Essentials of Marketing: Fourth edition. New York: McGraw-Hill. Muston, P (2014). Marketing Practices and Strategies for Aldi:  slide share, retrieved on 19 Jan, 2017, from: . Pash, C.   (2016). Aldi opens its battle with Coles and Woolworths in South Australia: Business Insider Australia. Accessed on 19 th Jan, 2017, from: https://www.businessinsider.com.au/aldi-opens-its-battle-with-coles-and-woolworths-in-south-australia-2016-2 Ruddick, G. (2012). Billionaire Aldi heir Berthold Albrecht dies at 58. Retrieved on 19 th Jan, 2017, from: https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9729434/Billionaire-Aldi-heir-Berthold-Albrecht-dies-at-58.html Reicheld, Z and Sasser, N. (2010), â€Å"Enhancing Customer Retention Through Relationship Marketing†, Journal of Marketing, 6 (11): 121-126. Shimizu, Koichi (2016). Co-marketing (Symbiotic Marketing) Strategy: (Japanese) 5th edition, Souseisha Book Company, pp.25-62. Stannage, T. (2106).‘Marketing help: Marketing Strategies that work.   Business Consultancy Services,  weblog post,  retrieved 19 January 2017, from: . Solis, B. (2011). Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, John Wiley & Sons, Inc. pp. 201–202. Voberda, H., Morgan, R., Reinmoeller, P., Hitt, M.A., Ireland, R.D., Hoskisson, R. (2011) Strategic Management: Competitiveness and Globalization, South Western: Cengage Learning. Wilkie, D., Johnson, L., White, L. (2015). Overcoming late entry. The importance of entry position inferences and market leadership: Journal of Marketing Management, 31: 424